Porter’s Five Forces analysis model evaluates the industry environment through relevant external factors that define the competitive landscape. The company deals with external factors, such as the ones outlined in this Five Forces analysis of the business. Starbucks Corporation (Starbucks Coffee Company) successfully grows through management effectiveness in addressing the impacts of the five forces in the global coffee industry and coffeehouse industry environments. A Porter’s Five Forces analysis of Starbucks Corporation reveals that competition, customers, and substitutes are major strategic concerns among the external factors that impact the coffee and coffeehouse chain industry environment. A Starbucks café at Beijing Capital International Airport.
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